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In today’s digital age, showcasing homes online is a standard practice for sellers, but it’s also creating a new risk that many homeowners aren't aware of. Real estate platforms like Zillow, Redfin, and Realtor.com make it easier than ever for buyers to tour homes from the comfort of their own homes. However, this convenience comes with a downside—criminals can also use these platforms to “case” properties without ever stepping foot on the premises.
Experts warn that the detailed interior photos and even 360-degree virtual tours used in many online listings can provide potential burglars with valuable information. From alarm systems to potential entry points, thieves can gather all the intel they need to target a home.
Former NYPD detective Pat Brosnan explains, “It’s easier than ever for criminals to gain insight into a home’s layout and security measures simply by browsing online listings. Unlike the old days when burglars would have to physically scope out a neighborhood, now they can do it all with a few clicks”(FOX 24 WTAT)(1800Media).
Photos showing security systems, camera locations, and entrances should be avoided, as they provide useful details for criminals. Even images showing expensive artwork or electronics can attract unwanted attention. Brosnan also advises against using 360-degree video tours, as these allow burglars to pause and inspect homes in ways static images don’t.
Moreover, tools like Google Maps Street View provide thieves additional ways to plan their crimes. Car thieves, for instance, can scout the types of vehicles parked outside a home and be better equipped when it comes to stealing them(1800Media).
Interrnational Crime Gangs Exploiting This in the U.S.
This isn't just a hypothetical risk—it’s already happening. International crime gangs, particularly in states like California, Arizona, and Michigan, have been taking advantage of the online exposure of homes to commit burglaries. For instance, South American criminal gangs have been linked to organized efforts to break into high-end properties across these states(FOX 24 WTAT)(Briefly). In California, these gangs have used real estate listings to target luxury homes, conducting "burglary tourism." In one notable case, a group of thieves was responsible for over 100 home break-ins, gaining access to properties after scouting them online(1800Media).
So, what can homeowners do to protect themselves? Experts suggest several key strategies:
- Limit the details in online listings: Avoid posting photos that include security systems, entrances, or expensive items.
- Remove your home from online services after it's sold: Zillow, for example, allows homeowners to "claim" their listing and remove it once the sale is complete(1800Media).
- Blur your home on Google Street View: You can request that Google blur your home’s exterior for added privacy.
- Work with your realtor: Ensure that house numbers and other identifying details are not included in public listings.
Taking these steps can help reduce the risk of criminals using online information to target your home. As convenient as online listings are, it’s important to strike a balance between showcasing your property and protecting your safety.
By being mindful of how much information you share online, you can continue to market your home effectively without inviting unnecessary risk.
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Source: New threat facing homeowners whose properties are featured online (msn.com)